服 务 行 业 自 律               服 务 行 业 维 权               服 务 行 业 发 展

加入协会     登录 / 注册

关于微博

0
2019-11-01 12:19:45 来源: 中国广告协会    

微博是人们在线创作、分享和发现内容的领先社交媒体平台。微博将公开、实时的自我表达方式与平台强大的社交互动、内容整合与分发功能相结合。任何用户都可以创作并发布微博,并附加多媒体或长博文内容。微博上的用户之间的关系可能是不对称的,每个用户都可以关注任何其他用户,对任何一条微博发表评论并转发。微博简单、不对称和分发式的特点使原创微博能演化为快速传播、多方参与并实时更新的话题流。

微博能帮助其广告和营销客户向用户推销品牌、产品和服务。微博为各种规模的客户提供了一系列广泛的广告和营销解决方案。公司绝大部分的营业收入来自于广告和营销服务的销售,其中包括社交展示类广告和推广类广告。微博已开发出并在持续精细化其社交兴趣图谱推荐引擎,使得客户能基于用户的人口统计学特点、社交关系、兴趣和行为进行针对个人的营销和锁定目标受众,从而使得客户在微博平台上的营销活动具有更高的精准度、活跃度和推广效率。

Weibo is a leading social media for people to create, share and discover content online. It combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. Any user can create and post a feed and attach multi-media and long-form content. User relationships on Weibo may be asymmetric; any user can follow any other user and add comments to a feed while reposting. This simple, asymmetric and distributed nature of Weibo allows an original feed to become a live viral conversation stream.

Weibo enables its advertising and marketing customers to promote their brands, products and services to users. Weibo offers a wide range of advertising and marketing solutions to companies of all sizes. The Company generates a substantial majority of its revenues from the sale of advertising and marketing services, including the sale of social display advertisement and promoted marketing offerings. Weibo has developed and is continuously refining its social interest graph recommendation engine, which enables its customers to perform people marketing and target audiences based on user demographics, social relationships, interests and behaviors, to achieve greater relevance, engagement and marketing effectiveness.