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Call for Entries: 2021 Beijing International Public Service Advertisement Conference Creativity Competition

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2021-09-13 13:34:42 来源: 中国广告协会    

1. About the Competition

2021 Beijing International Public Service Advertisement Conference

October 29-31, 2021

 

Hosted by: Publicity Department of the Beijing Municipal Committee of CPC and Beijing Municipal Radio and Television Bureau

 

The Creativity Competition, a major part of the Conference, now opens for PSAs entries FOR FREE.

 

2. Entry Requirements

2.1 The entry should be original work(s), should have positive energy and unique creativity, and also should express sincere emotions. Entries applying 5G+4K/8K and other new and high-tech would be most welcome.

2.2 The entry should be well-produced, elaborate and delicate, and should have well-organized structure and touching and heart-warming force.

2.3 Any entry violating the Advertisement Law of the People’s Republic of China and relevant laws and regulations will not be accepted.

 

3. Key Dates

•  Submission deadline: 7 Oct. 2021.

All entries should be submitted via E-mail by 23:59 P.M. October 7, 2021 [CST time]. Overdue submissions will be rejected.

•  Primary and final Judging: 8 Oct. - 20 Oct. 2021

•  Winners announced : 30 Oct. 2021

 

4. Types and Categories

The Competition sets two Types for entry submissions - Published and Unpublished.

 

4.1 Published Type

Public service advertisements published on traditional and/or new media between September 30, 2020 and September 30, 2021 will be accepted under this type.

Published Type includes 4 categories: 

•    Press

•    Video

•    Audio

•    Interactive (New Media)

* A certification of the entry work has been released is required when submitting into any category under the Published Type.

 

4.2 Unpublished Type

Unpublished creative works that are created adhering to the Conference theme or other idea concepts (such as caring for women and children, caring for senior people, environmental protection, health concern, AIDS prevention, etc.) will be accepted under this type.

Unpublished Type includes 4 categories

•    Press

•    Video

•    Audio

•    Interactive (New Media)

 

5. Entry Specifications

5.1 Press

•  Entry format should be JPG or PNG, etc.;

•  The image resolution should be no less than 300 pixels with CMYK color mode;

•  The image size should be less than 5MB; 

•  2 or more images can only be accepted as A Series. Images in A Series should be marked with correct serial numbers and then attached as per the same order; 

•  A same entry can be submitted to different categories of the same Type if qualified without overall limit to how many categories it can be entered. 

 

5.2 Video

•  Entry format should be MP4 and coded in h.264;

•  The maximum length of a single video file should be no more than 2 minutes;

•  2 or more video files can only be accepted as A Series. Video files in A Series should be marked with correct serial numbers and then attached as per the same order; 

•  A same entry can be submitted to different categories of the same Type if qualified without overall limit to how many categories it can be entered. 

 

5.3 Audio

•  Entry format should be MP3;

•  The length of a single audio file should be no more than 2 minutes; 

•  2 or more audio files can only be accepted as A Series. Audio files in A Series should be attached in correct order. 

 

5.4 Interactive (New media)

•  Entry for this category should be shareable mini-program interface developed on mobile terminal. 

•  Experience-based QR code or introductory short video file should be attached to complete the entry submission via email. 

•  The length of the short video should not exceed 60 seconds.

 

6. E-mail Submission Instructions

6.1 All entries should be submitted via email to training@china-caa.org.

6.2 A submission will only be considered Complete and Valid with a (i) correct subject, (ii) the email text, and (iii) attached entry file(s), and (iv) a completely filled Entry Submission Form.

  •  The submission email should be subjected as “2021 PSAs Competition + Entry Title”.

  •  In the email text, a full list of attachments in correct order is required, and the total number of attachments shall be consistent with the list.

6.3 Entry files submitted via a link will not be accepted and the submission will be deemed invalid.

6.4 The organizing committee will reply within 3 working days upon receiving the submission email to confirm whether the submission is successful.

 

7. Important Notes

7.1 No information of the entry submitting company/organization should appear on the submitted entry (entries);

7.2 Entry files should be uploaded as per requested size (or length) for each category;

7.3 The entry should be double-checked before submission, and cannot be modified after submission;

7.4 Any company/organization or individual who has been confirmed with plagiarism by the organizing committee after review and verification will be disqualified from the competition of this year and following years;

7.5 Each entry can only be submitted by a single submitting party and should be submitted by the copyright owner in principle. An agency or other authorized company/organization who signs up for the competition should obtain the consent of the copyright owner in advance. 

In case of copyright disputes, the responsibility should be borne by the entry submitting party, and award(s) awarded will be taken back;

7.6 All legal issues related to portrait right, copyright, trademark right and the right of name should be borne by the entry submitting party;

7.7 All entries will not be returned. The competition organizing committee has the right to publicize, exhibit, edit, and publish the entries.

 

8. Awards and Rewards

8.1 Awards of five grades are set in both Published and Unpublished Types: 

•  Grand Prize (certificate+bonus USD 750); 

•  Golden Award (certificate+ bonus USD 450); 

•  Silver Award (certificate+ bonus USD 300); 

•  Bronze Award (certificate+ bonus USD 150); 

•  Recognition Award (certificate).

8.2 Winning entries will be displayed on the “Excellent PSAs Exhibition” of the 2021 Beijing International Public Service Advertisement Conference, and be issued with certificates at the “Public Service Gala” during the Conference.

8.3 Winners information will be publicized on the official website of the Beijing Municipal Radio and Television Bureau.

 

9. Contact Us

Ms. REN Shuyi

E-mail: training@china-caa.org

Tel: +86-10-59725139

 

Click here to downlowd the Entry Submission Form.

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